The centerpiece of the campaign. It’s a weekly contest where customers try to out-pick Ron, Mark, and a rotating BigIron rep on 10 college football games. Simple, repeatable, and built for engagement.

Contest uses a simple form that can be built out for the entire season ahead of time.

Who knows? Maybe this isn't a public campaign but an internal one like the basketball stuff?

Beat Ron and Mark is Big Iron’s weekly college football pick 'em. Each Saturday, you’ll go head-to-head with Big Iron founders Ron and Mark by choosing winners for ten featured games, alongside a guest from the BigIron team. Out pick them and you’ll be entered to win prizes and earn some bragging rights in the process.